Project Meratas
_{FinTech | Interaction Design | UI Design | UX Research}

Company: Meratas/Career-Bond
Role: UX Designer
Focus: Redesigning a FinTech loan platform to increase user trust and improve conversion through clarity and transparency.
Deliverable: Research-backed UX proposal presented to client stakeholders.

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Project Earthwin
_{Environmental | UX/UI Design | Advanced Prototyping | UX Research}

Company: Earthwin
Role: UX Designer
Focus: Designed a concept platform connecting eco-actions to real impact. Built an AI-visual game interface turning user emotion into measurable action through tokens and transparent rewards.
Deliverable: High-fidelity prototype demonstrating interactive reward mechanics and sustainable user journeys.

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Project Desi9n-1-1
_{AR-Lidar-Interior Design | UX Research | Advanced Research | Interaction Design}

Company: Desi9n-1-1
Role: UX Researcher
Focus: Investigating user trust and adoption for an AR-based LiDAR wellness scanner.
Deliverable: Comprehensive research report and MVP recommendations.

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Project Abstract State
_{Art | Product Design | Branding | Editorial |UX/UI Design}

Company: Abstract State
Role: Founder & Product Designer
Focus: Contemporary art magazine + digital platform (brand, editorial, website, e-commerce).
Deliverable: Quarterly print & digital issues; integrated website and shop.

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The Challenge

Indoor air quality monitoring faces three critical barriers
preventing user adoption and actionable decision-making:Problem 1: The Source Gap (User Pain Point)
Users lack compact tools to identify which specific furniture
or design elements are causing poor air quality. Existing
solutions show aggregate data but don't pinpoint the toxin
source.Problem 2: The Awareness Gap (Market Opportunity)
44% of surveyed users use NO tools to monitor home health,
despite growing wellness awareness. Current solutions prioritize
aesthetics over actionable health intelligence.Problem 3: The Trust Gap (Adoption Barrier)
Users distrust AI-generated health alerts without scientific
backing or expert validation, creating resistance to new
monitoring technologies.

Based on research findings, the strategic recommendations directly address each identified barrier:Strategic Recommendations for MVP→ Solves Problem 1 (Source Gap): AR-LiDAR pinpoints toxin source in furniture.→ Solves Problem 2 (Market Gap): Mobile-first approach targets 44% non-adopters.→ Solves Problem 3 (Trust Gap): Scientific evidence + expert validation frameworkResearch exposed a clear direction for Tanit's MVP, focusing on three core pillars: Mobile-First, Trust Through Evidence, and Comparison Features.

Our Approach

The design began with a psychological question:

What would you do if you saw someone starting a fire in a forest?

This question revealed people’s emotional extremes anger, urgency, and helplessness.

While mining or deforestation felt distant and corporate, fire provoked personal outrage. That became the foundation of the design system: a platform that channels emotional energy into constructive action.The goal wasn't to gamify environmentalism for fun; it was to transform frustration into purpose through a Psychology-First System.

The Key Quote:

“I’d do something if I could actually see it matter.”

This insight shaped the product vision: make environmental action transparent, rewarding, and emotionally validating.

Research MethodologyThrough in-depth interviews with 4 participants
-2 professionals in tech,
-1 professional in business
-1 nature enthusiast/professional modelWe conducted research to identify core emotional and behavioral barriers.

Designing the Solution

To transform feelings of powerlessness into meaningful action, I structured Earthwin around three interconnected layers:

Gamify Impact: Users earn tokens through eco-challenges based on real-world issues like fire, mining, and pollution.Reward Participation: Tokens act as impact currency that can be used for donations or eco-friendly purchases.Prove Contribution: Tokens convert into Earthwin cryptocurrency, providing blockchain-verified proof of contribution.

Each interaction built trust, motivation, and measurable impact.

Psychology-Based Design

Research showed that frustration, not apathy, drives disengagement.

Earthwin’s design turned that frustration into meaningful participation.Framework:
Emotional Release Valve → Safe outlet for eco-anger through gameplay.Immediate Gratification → Token rewards sustain motivation.Long-Term Value → Cryptocurrency creates visible, lasting proof of impact.

Smart Token Flow

Research showed that frustration, not apathy, drives disengagement.

Play and Earn → Users gain tokens through eco-actions (donations, invites, purchases).Gift and Grow → Tokens can be gifted to support trees or carbon offset projects.Prove and Store → Tokens convert to crypto, creating verifiable blockchain records of contribution.

Design Intent
The goal wasn’t to build just a game, but a Behavioral System, a space where frustration meets creation. By visualizing environmental action as a heroic journey, the interface motivates users to keep playing, contributing, and believing their actions matter.

Concept
Players explore real-world environmental issues (wildfires, mining, logging, and waste) and respond through symbolic gameplay that rewards constructive action. Rather than fighting people, players combat “eco-threats,” using mythical avatars and elemental tools that represent protection, restoration, and regeneration.Crucially, the tokens earned in gameplay are the direct funding mechanism, converting into real-world eco-actions like tree planting or land preservation credits.Gameplay Flow
• Choose a region to defend (e.g., Amazon Rainforest).
• Select a character; Jaguar, Griffin or Rider, each symbolizing a different ecological archetype.
• Defeat threats to earn tokens.
• Tokens convert to Earthwin cryptocurrency, which can be used to plant trees, buy eco-products, or gift land preservation credits.

Our Approach

I began by asking a simple question

“Where is this trust issue coming from?”

I explored how small daily experiences shape user psychology around money and transparency.

In the U.S., a coffee labeled $4 often ends up costing $6 after tax and tip. This constant mismatch between expectation and reality subconsciously teaches people "not to trust what they see" especially in bigger financial decisions like loans. This insight became the foundation of my design approach: transparency builds trust.

Teaching society not to trust what they see!

Rebrand Goals:

Clarity, trust, and smoother application flow.

I uncovered three core problems they faced, applicants reported;

1.Uncertainty around total cost and repayment details.

2. Many expected hidden fees and hesitated to proceed without seeing clear numbers first.

3. Trust and clarity emerged as the primary barriers to completion.

Before

The landing page had no actionable CTAs only generic information and a single button that repeatedly led users to the personal information form.

The CTA led users straight to a personal-information form without offering any real value. It looked like a three-step process, but in reality, it only collected data and after completing everything, users still had to wait for results by email.

After

The redesigned landing page introduced clear, trust-building CTAs such as Explore Programs and Loan Calculator, offering immediate value before asking for personal data.

Redesigned the three-step flow to build trust and deliver value. Users can now explore Programs or Loan Matching to see which loans support each program, or vice versa. The interface displays this relationship clearly through dynamic “pill” indicators, giving instant transparency before commitment.

UX Insight: False Choice Destroys Trust

A key psychological trigger for distrust.

When multiple CTAs lead to the same page, users lose perceived control. Instead of feeling guided, they feel manipulated. In financial contexts, that emotion directly translates to abandonment and skepticism. True transparency isn’t about showing numbers, it’s about making every action feel honest and distinct.

User described;
"The loan journey feels like a black box" users are unsure what to expect.

User insights revealing emotional disconnect and the need for clarity before commitment.

Feature 1: Simplified Application Entry Flow; preventing unnecessary repetition and user frustration.

The original toolbar redirected users to the same “Career Goals” form regardless of their intent. I restructured the entry points to distinguish between program discovery and loan options, preventing unnecessary repetition and user frustration.

Feature 2: Upfront Cost Visibility; I introduced an interactive loan calculator prototype showing repayment breakdowns.

Users hesitated to proceed without understanding total program costs. I introduced an interactive loan calculator prototype showing repayment breakdowns and total costs before personal data entry.

Feature 3: Clear Navigation Hierarchy; I proposed a simplified structure where users could first explore then preview financing.

The old multi-step form and program listing caused confusion. I proposed a simplified structure where users could first explore programs, then preview financing reducing perceived friction.

Existing interface: users struggled to locate relevant loan programs and understand repayment terms.

I designed calculator prototype with simplified breakdown and transparent costs.

Guiding users through a transparent progression with clear feedback at every stage.

Three-step flow
Estimate, Verify, Apply.

Step 1

Step 2

Step 3 (Results)

The interface uses Inter, a modern sans-serif typeface designed for digital clarity and balance. It's geometric simplicity makes complex financial data easy to scan while maintaining a professional tone.

From key actions to supportive information ensuring a consistent and accessible reading experience across all screens.

Key compositions included:

Pre-application estimator: Displayed total repayment before personal data entry. Simplified comparison view: Allowed users to understand multiple loan options at a glance. Guided input flow: Broke complex forms into calm, digestible sections. Completion screen: Framed confirmation as reassurance, not pressure.The compositions were built for clarity, not persuasion, a visual language that quietly earned belief through simplicity.