Earthwin
Environmental | Advanced Prototyping | Behavioral Design

Earthwin is a digital platform that turns eco-action into measurable impact. It empowers users to protect the Amazon Rainforest through small donations, gamified challenges, and cryptocurrency-based proof of contribution.The project explored how behavioral design and technology can make environmental participation engaging, transparent, and rewarding.

The Challenge

User research revealed that people cared deeply but felt powerless. They couldn’t see the outcome of their actions, which led to emotional detachment. The solution reframed gamification and cryptocurrency as tools for sustained engagement, gamification to motivate, crypto to validate. Together, they created a new interaction model that makes environmental action visible, traceable, and emotionally satisfying.

This question revealed people’s emotional extremes anger, urgency, and helplessness.

While mining or deforestation felt distant and corporate, fire provoked personal outrage. That became the foundation of the design system: a platform that channels emotional energy into constructive action.
The goal wasn’t to gamify environmentalism for fun it was to transform frustration into purpose through behavioral design. Gamification and cryptocurrency worked together:• Gamification gave users motivation and release.
• Crypto gave them tangible proof of real-world impact.The system turned emotional impulse into measurable contribution.

Understand The Business

Earthwin’s mission extends beyond fundraising it aims to monetize eco-activism through digital engagement.
The platform’s growth strategy connects environmental action with e-commerce, social sharing, and crypto-driven rewards.From a business perspective, success depends on:
• Sustaining engagement beyond one-time donations.
• Building a transparent funding model powered by blockchain validation.
• Creating real-world partnerships that give eco-tokens tangible value.Business goals: engagement, credibility, and scalable funding through gamified participation.

Understand The User

Interviews showed that people care deeply about nature but disengage when they can’t see results.
They needed emotional connection, visible progress, and proof that their actions had meaning.

Understand The Platform

The existing Earthwin website buried strong ideas under cluttered navigation and repetitive pages.
Key features like gamification and crypto impact tracking were hidden beneath static content.

The redesign clarified the experience: fewer distractions, clearer hierarchy, and a direct connection between eco-action, token rewards, and proof of impact.

Results & Impact

The redesigned experience reframed Earthwin as a behavioral change platform rather than a donation site.
Gamification created engagement; blockchain created credibility.The concept demonstrated how digital systems can transform climate anxiety into action, turning belief into verified impact.

Meratas
Fintech | UX Fundamentals Project

Career-Bond (formerly Meratas) is a fintech platform that helps students finance education through flexible loan programs. The project focused on improving user trust and transparency during the loan discovery and application process. Through UX research and iterative design, I created a research-backed prototype that simplified navigation, clarified repayment details, and supported Career-Bond’s rebrand toward transparency.

The Challenge

Career-Bond’s original platform presented complex information that overwhelmed users and caused drop-offs during loan applications. Many students found the repayment breakdown confusing and distrusted hidden costs. The challenge was to create an intuitive, transparent, and trustworthy experience that guides users confidently from discovery to completion.

I explored how small daily experiences shape user psychology around money and transparency.

In the U.S., a coffee labeled $4 often ends up costing $6 after tax and tip.
This constant mismatch between expectation and reality subconsciously teaches society not to trust what they see especially in bigger financial decisions like loans. That insight became the foundation for my design approach: transparency builds trust.

Understand The Business

During the rebrand from Meratas to CareerBond, stakeholders aimed to increase application completion and communicate transparency as a core brand value. The UX needed to reduce drop-offs, simplify decision-making, and reinforce credibility across every touchpoint.

Understand The User

Through interviews and usability tests, applicants reported uncertainty around total cost and repayment details. Many expected hidden fees and hesitated to proceed without seeing clear numbers first. Trust and clarity emerged as the primary barriers to completion.

Understand The Platform

Before defining solutions, I mapped the existing CareerBond website to understand the user flow. Despite multiple entry points “Apply Now, Tech Careers, Allied Health, Business Programs” every single button led to the same pre-qualifying page, regardless of category or intent. This created an illusion of choice and eroded trust early in the journey. Users believed they were exploring tailored programs, yet were redirected to the same generic form requesting personal details before any relevant information was provided. Instead of guiding discovery, the interface funneled every action into data capture, making the experience feel manipulative rather than supportive.

The platform technically functioned, but psychologically failed it asked for trust before earning it. Current flow analysis showing that all top navigation buttons (14 in total) led users to the same generic pre-application form, creating user confusion and distrust.

Design Direction

The core problem stemmed from a lack of transparency users were asked for information before receiving value. To rebuild trust, I designed an interactive loan calculator that showed real numbers upfront, helping users understand total repayment before committing. This shift from “Apply to see your rate” to “Preview before applying” created an open and confidence-driven flow.